项目名称：蛋贵妇生食蛋包装设计
品牌名称：EggDorce贵妇蛋
设计机构：彭狮包装设计工作室
设计师：彭伟
在快销品类领域，生食类鸡蛋属于金字塔尖级别的存在，充满着高标准、高安全性、高价值感。想要打破消费者对生食蛋的传统认知，唯有让产品变得更有趣、更年轻、更有记忆点。从而与消费者建立品牌心智，便于快速打开市场。
In the fast-selling category, raw food eggs belong to the top of the pyramid, full of high standards, high safety, high value. The only way to break the traditional consumer perception of raw eggs is to make the product more interesting, younger and more memorable. So as to establish brand mind with consumers, easy to open the market quickly.
高端产品从命名开始，以“贵妇”传达一种优雅的、可感知的食用体验。营造“贵妇鸡”的IP形象，在消费者选购时，开始抢占他们的目光。传统的鸡蛋包装，作为农产品，在设计上比较守旧传统，为了打造差异化，我们从传统鸡蛋壳色调中提取色彩，有了符合鸡蛋定位的基础设计感。中文是最能体现民族的文化自信，通过对产品卖点的提炼，进行精心的信息排布，将设计“5秒卖货思维”布满四周，让卖货思维在包装面面俱到，使得产品在琳琅满目的货架上，更具有冲击力。
High-end products start from the name, with "lady" to convey an elegant, palpable eating experience. Create "lady chicken" IP image, when consumers buy, began to seize their eyes. Traditional egg packaging, as an agricultural product, is conservative and traditional in design. In order to create differentiation, we extract color from the traditional egg shell hue, and have a basic design sense in line with the egg positioning. Chinese is the best way to reflect the national cultural confidence. Through refining the selling points of the products and elaborately arranging the information, the design of "5-second selling thinking" is spread all around, so that the selling thinking can cover all aspects of the packaging, so that the products have more impact on the shelves of a wide variety of things.
蛋贵妇安全可生食，品味好鸡蛋的体验，如同贵妇品尝人间极品美食。这种品牌的传达非常简单，但体现对生食蛋细分赛道的充分营销思考。生命之味，不过一颗蛋贵妇。
Egg lady safe raw food, taste good egg experience, as the lady taste the world's best food. This brand communication is very simple, but reflects the full marketing thinking of the raw egg subdivision circuit. The taste of life, but an egg lady.
